SAFETY BRIEFING
You are not in Kansas anymore. This is Hendricks… Ladies and gentlemen. Respect that fact… Every second… Of every day… If there is a hell… You might want to go there for some R & R. After a tour through Hendricks.
Right there, beyond that fence… Every other agency and consultant or expert… That crawls, flies or squats in the mud wants to kill you and eat your eyes for juju bees. They have an indigenous population of Facebook “gurus” and consultants that also do what you do. And they’re fond of arrows dipped in a neurotoxins that’ll stop your business in one minute… They have bones re-enforced with naturally occurring carbon fiber… They are very hard to kill…
As head of security… It is my job to keep your business alive… I will not succeed. Not will all of you… But… if you want to survive. You need to cultivate a strong mental attitude… You’ve got to obey the rules. Hendricks Rules.
HENDRICKS RULES
Rule #1 – Don’t expect results too quickly…
Rule #2 – Focus on The long Game…
Rule #3 – Slow is smooth, and smooth is fast…
#4 – This is a collaborative relationship.
#5 You must believe in Paid Ads to Scale Your Business.
#6 Don’t Over Promise and Under Deliver.
WHAT YOU NEED
Unique Buyer Personas
Strong Product/Market Fit
Powerful Positioning
Irresistible Offer

AVATARS
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THE PROMISE
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OFFER CONSTRUCTION
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