Franklin is a Facebook advertising expert and charges $2k per month for his service and usually gets them to sign a 6 month contract. So each client is worth $12,000.
When he came to me he was frustrated because he spent most of his time doing sales and prospecting and cold emails. And every time he got a few good clients, he would spend all his time with them and would neglect sales.
So he would be “rich” one month. And “broke” the next. And his dream was to create a digital nomad remote work environment. He wanted to leave his LA based shared office. He also wanted to work less hours and do it all from a laptop on a beach in South America.