Tom owns a sales training consulting firm and he has training programs for big sales teams. With a strong background in sales he was already doing well with a 30-man sales team doing cold calls, emails, and word of mouth from their events.
Tom knew about marketing funnels and how powerfully they worked. He was inspired by going through Tony Robbin’s funnel as a fan, and realizing how powerful it is.
But once he had to deal with the technology and hiring people to help him, it was a nightmare for him. Trying to figure out the tech was stressful. And hiring lots of different marketing specialists who talked a big game but didn’t back it up with results.