We sat down with Anthony, he owns a social media marketing agency. He was getting most of his clients through word of mouth, LinkedIn, and networking events. He was also doing lots of cold email outreach too.
When he came to us, he already purchased a course on building his own funnel. And he even purchased some do-it-yourself software to help him. The problem is, he had no idea how much geekery goes into this. We’re talkin’ pixels and targeting. Custom conversions and coding. Tagging and tracking and testing. Optimizing. Designing. Installing. Domain mapping. Decades of copywriting experience.
And that’s not even scratching the surface. (Tequila, anyone?)